PowerPoints

ABC and NIE

Speaker: 
John Murray, vice president of audience development, NAA

Murray offers information and insights on how Audit Bureau of Circulations changes will affect NIE programs.

Webinar Materials

Full Presentation

Young Reader Programs: Leaner, Locally Focused, Digital

Speaker:
Mary Arnold, Ph.D., head of the Department of Journalism and Mass Communication, South Dakota State University

The future of our industry and our democracy hinges on reaching and engaging youth. Researcher Mary Arnold shares results of how NIE and youth editorial programs have restructured to meet industry changes and challenges.

Webinar Materials

Full Presentation

Archived Recordings

Young Reader Award Winners

Speakers:
Janet Bevan, manager of outreach and partnerships, Pennsylvania Newspaper Association Foundation – winner, State/Regional/National Press Association NIE

Sarah Johnson, program and outreach specialist, The Seattle Times – winner, Newspaper NIE, circulation 150,001 and above

Adriana Janovich, program coordinator, Unleashed, Yakima (Wash.) Herald-Republic – winner, Youth Editorial, circulation up to 60,000

Reese Chiavari, art director, Teenlink South Florida, Sun Sentinel, Fort Lauderdale, Fla. – winner, Youth Editorial, circulation 60,001 and above

Ann Marie Keeler, NIE coordinator, The Grand Rapids (Mich.) Press, Kalamazoo (Mich.) Gazette and The Muskegon (Mich.) Chronicle – winner, Collaboration: joint efforts/projects, circulation 60,001-150,000

Debbie Rahamim, educational services manager, Sun Sentinel, Fort Lauderdale, Fla. – winner, Collaboration: joint efforts/projects, circulation 150,001 and above

Winners of the NAA Foundation Young Reader Awards present six interesting, engaging and innovative ways that NIE and youth editorial programs are producing revenue, developing innovative partnerships, raising brand awareness, expanding reach and rethinking and restructuring their programs.

“Celebrating Abraham Lincoln’s 200th Birthday” is a comprehensive educational package with lesson plans, a serial story and a virtual gallery of Lincoln portraits.

“Exploration of the Brain” details a project to promote science learning and engagement. This collaborative effort increased NIE average daily circulation by 33 percent.

“Resurrecting Unleashed” outlines how a youth editorial program that fell victim to budget cuts was brought back through a cooperative effort with area school districts.

“Teacher of the Year” covers the results of an interactive, student-driven contest which led to a 50 percent increase in website traffic/page views while strengthening the publication’s relationship with local schools and teachers.

“NIE Across Departments” details an action plan to increase brand awareness, circulation, readership and revenue. The plan targets employees across all newspaper departments as well as parents, educators and school districts. It resulted in increased revenue and circulation while reducing costs.

Webinar Materials

View Archived Webinar

Developments in Education Policy

Speaker:
Molly McClosky, managing director of Whole Child Programs, ASCD

McClosky discusses current directions for education policy and the importance of civic engagement. She also explores how young-reader programs might position and present themselves in the current educational climate.

Webinar Materials

View Archived Webinar