Summary: In this webinar, participants learned ideas for developing and offering products that deliver the information younger readers want in formats that attract and engage them. Session leaders were Rachel Davis Mersey of Northwestern University's Medill School of Journalism, co-author of our "Common Threads" research study, and Gretchen Letterman, editor of tb-two* at the St. Petersburg Times.
Webinar Materials
Download archived webinar (Note: The recording starts with the first speaker. Introductory remarks are not included.)
"Common Threads" presentation
tb-two* presentation