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Fitting Into Their Lives
This spring 2010 report looks at three studies about youth media usage. The summary will help you get into the mindsets and lives of teens as you consider what this very important target audience might need that you might provide. |
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If It Catches My Eye: An Exploration of Online News Experiences of Teenagers
Based on a qualitative, in-depth study of 65 Chicago-area teens by the Media Management Center at Northwestern University, this report identifies what drives online news consumption of teens. |
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Teens Know What They Want From Online News: Do You?
The NAA Foundation and the Media Management Center at Northwestern University have teamed up to explore and put to the test better ways to match the online news preferences of teens. |
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Youth Are Moving to Mobile Devices for Their Communication Needs: R You Here?
This 2010 study looks at how much young people value having smartphones, what content consumes their time and what types of information they seek when accessing the Internet through these mobile devices. |
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Youth Media DNA
The results of a 2008 NAA Foundation study of young people ages 15 to 29, their interest in news and their media habits reflect many of the same trends that U.S. newspaper professionals already know. |