The results of a 2008 NAA Foundation study of young people ages 15 to 29, their interest in news and their media habits reflect many of the same trends that U.S. newspaper professionals already know.
A look beyond the surface findings of the study, which was part of broader international research into youth media habits, offers opportunities for newspapers in terms of promotion, design and content changes that could provide help in growing readership among young adults.
“Youth Media DNA,” conducted by the research firm DECODE of Canada, was initiated by the World Association of Newspapers to investigate news and information habits of young people around the world. The U.S. portion was sponsored by the NAA Foundation.
Youth Media DNA report
Podcast with researcher Robert Barnard of DECODE
Other NAA Foundation studies:
High School Journalism Matters — shows a positive link between scholastic journalism experience and academic achievement.
Lifelong Readers: Driving Civic Engagement — shows how newspapers play a role in encouraging young people to get involved in their communities.
Lifelong Readers: The Role of Teen Content — reveals that future readership results when newspapers publish content for teens.
Growing Lifelong Readers — examines the impact of student involvement with newspapers on adult readership.