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Fitting Into Their Lives
This spring 2010 report looks at three studies about youth media usage. The summary will help you get into the mindsets and lives of teens as you consider what this very important target audience might need that you might provide. |
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Growing Lifelong Readers
This report examines the impact of student involvement with newspapers on adult readership. This research study is part of the NAA Foundation's ongoing efforts to document how using newspapers in school can foster literacy and readership in children -- and also help develop lifelong readers. |
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High School Journalism Matters
New research conducted for the NAA Foundation provides clear evidence that student journalists earn better high school grades, perform at higher levels on college entrance exams and receive higher grades in college writing and grammar courses than students who lack that experience. |
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If It Catches My Eye: An Exploration of Online News Experiences of Teenagers
Based on a qualitative, in-depth study of 65 Chicago-area teens by the Media Management Center at Northwestern University, this report identifies what drives online news consumption of teens. |
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Lifelong Readers: Driving Civic Engagement
Our 2007 research study shows that teen newspaper use at home and in class helps to shape civic engagement in young adulthood. |
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Lifelong Readers: The Role of Teen Content
Our 2006 research study concludes that newspapers with specially designed content for teens have a better chance of attracting young readers and keeping them as they age. |
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NIE in 2010 = Leaner + Locally Focused + Digital
This in-depth look at NIE in the 21st century contains a snapshot of youth content programs. More than 60 percent of survey respondents reported that their newspapers offer youth content. |
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Targeting Teens
This 2007 report from NAA's Business Analysis and Research Development reveals how the teen market thrives with diverse interests and immense buying poer |
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Teen$eek I & Teen$eek II
Our study of several newspaper markets looks at how teen content can be leveraged to bring in new advertising revenue. |
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Teens Know What They Want From Online News: Do You?
The NAA Foundation and the Media Management Center at Northwestern University have teamed up to explore and put to the test better ways to match the online news preferences of teens. |
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Youth Are Moving to Mobile Devices for Their Communication Needs: R You Here?
This 2010 study looks at how much young people value having smartphones, what content consumes their time and what types of information they seek when accessing the Internet through these mobile devices. |
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Youth Media DNA
The results of a 2008 NAA Foundation study of young people ages 15 to 29, their interest in news and their media habits reflect many of the same trends that U.S. newspaper professionals already know. |