NIE 2005: History Heritage & HorizonsConference program and audio.
PRECONFERENCE |
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01 Get The Money! Developing an Action Plan for Marketing, Sponsorships and Fundraising - Part 1
Are you frustrated trying to balance your work with teachers andyour time spent raising money to fund newspapers for schools? Does your stomach turn over when you pick up the phone to call a new sponsor? Are there schools in your circulation area that have never heard of NIE?
You need to join our full-day seminar that will teach you the basics of marketing and raising all the money you need for your program! We have brought together a team of experts that will help you formulate a plan that will save you time, raise more money and help expand your program into more schools—eight hours of indepth training that will send you home ready to do it all!
You will get a crash course in marketing. Learn about the four Ps. Don't know what that is? You will! You will learn how to use the same marketing techniques to lure teachers to your program and entice sponsors to make larger and larger donations to you.A panel of NIE fundraising experts will tell you how to ask for money…and then get it. This panel will give you lots of tips on making sales calls, asking for money and walking away with a check.
In the afternoon, we will hear from your real target audience teachers. No matter how good your marketing is, if you are not promoting what they want, they are not interested. Real teacherstelling you exactly what they need. You have to do research before you market any product, and this is where you do it for NIE! Finally, we will finish our day by teaching you how to get help where you may not expect it?our publisher! This final session will give you tips on how a publishers's mind works and how you can position yourself to get top management on your side. |
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02 Get The Money! Developing an Action Plan for Marketing, Sponsorships and Fundraising Part 2 |
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03 Get The Money! Developing an Action Plan for Marketing, Sponsorships and Fundraising Part 3 |
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04 Get The Money! Developing an Action Plan for Marketing, Sponsorships and Fundraising Part 4 |
GENERAL SESSIONS |
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05 Opening General Session Welcome to Charleston!
Margaret Vassilikos, Senior Vice President, NAA Foundation
Keynote: Don't Laugh at Me! - Peter Yarrow
Best known as part of the singing group Peter, Paul and Mary, Peter Yarrow is now the driving force behind Operation Respect. This foundation promotes bullying free schools. Peter has actively worked with several NIE programs to help bring this program to local schools to the benefit of students, teachers and the newspapers. Join usto learn how you can develop a similar program at your newspaper. |
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06 Program Excellence Awards Luncheon
Enjoy lunch and find out who won the coveted Program Excellence Awards this year. You will have an opportunity to see examples of the best NIE programs and projects in the country. Learn from your colleagues what is new and what is hot in NIE! |
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07 Luncheon: What the Research Says About NIE
Jim Abbott, Vice President, NAA Foundation |
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08 The ABCs of the Audit Bureau of Circulations
Jeff Walsh, ABC
No matter what your history is with ABC, you need to know what is on the horizon! This session will present the basic information you need to know about the ABC regulations that govern NIE and will give you insight into the future. There will be time for questions and answers. Don't risk having an auditor disqualify some or all of your NIE newspapers! Learn directly from ABC what it takes to meet all the guidelines with ease. |
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09 Closing Session: Literary Lunch with a Laugh!
Tamar Myersand Celia Rivenbark, Authors
You will find yourself immersed in humor and wit that is as thick as the morning dew in Charleston as you listen to the tales and antics provided by these authors.
Tamar Myers was born in the Belgian Congo and faced major culture shock when arriving in the U.S. A member ofPennwriters, Sisters in Crime, Novelists, Inc. and Mystery Writers of America, she is currently busy writing her 24th mystery.
Celia Rivenbark grew up in North Carolina and spent time working for The News & Observer in Raleigh. She writes a weekly humor column which runs in several southern newspapers. She is the author of Bless Your Heart, Tramp and We're Just Like You, Only Prettier: Confessions of a Tarnished Southern Belle. |
BREAKOUT SESSIONS
WEDNESDAY, MAY 18, 10:45 AM |
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10 Session 1: Don't Get Fancy, Just Get the Money!
Mike Peterson, Education Services Director, The Post-Star, Glens Falls, N.Y.
Diana Böschen, Director, Education Programs, Daily News, New York City
Roma Pedneau, NIE Account Executive, Lexington (Ky.) Herald-Leader
Don't rack your brain looking for creative ways to raise money for your program. Don't tie up people and resources for elaborate fundraisers that are more effort than outcome. And don't ever compromise the quality and ethics of your program in return for a sponsorship. Three NIE veterans show you how to get the money you need, on your terms, simply by asking for it. |
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11 Session 2: A Workshop to Remember!
Debby Carroll, President, Hot Topics
Sherri Goldsmith, Educational Partnership Manager, ANG Newspapers, Oakland
Teacher workshops are an essential part of the rich heritage of NIE. They're also great fun, so when you do a teacher workshop, you can count on a good time. But, like anything good, dynamic workshopsdon't just happen, they take careful thought and planning. This totallyhandsonsession will make it easy for you to plan and conduct a workshop. A terrific teacher workshop is the best way to sellnewspapers because once teachers see how easy it is to use a newspaper to teach basic skills, they'll be subscribers for life! |
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12 Session 3: Advisory Boards: Ask and You Shall Receive!
Linda Rowe, Teacher, Mechanicsburg (Pa.) High School
Susan Anthony, Community Services Department Mgr
Ruth Keim, NIE Coordinator, Patriot-News, Harrisburg, Pa.
The Central Pennsylvania Advisory Board of educators, community leaders and NIE coordinators has been alive and well for more than 30 years. In fact, so is one of the early members, a 31-year classroom teacher who is a veteran at using the newspaper at the high schoollevel. Come see how this successful program operates and learn how you can establish an advisory board that will truly benefit yourNIE program. |
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13 Session 4: Build a Workshop that Is Front Page News!
Deborah Doulette, NIE Manager, Daily Hampshire Gazette, Northampton, Mass.
Learn about the most popular workshop offered by the Daily Hampshire Gazette where they help teachers and students build a real front page using today's news budget. It's easy, flexible and fun!Students use critical-thinking skills to decide the stories that make the front page. The results? Engaged and energetic learners who debate and discuss real-world issues. Use this workshop for teachers, school presentations and pre-tour workshops. Recommended especially for small-market newspapers. |
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14 Session 5: Business 101 – Marketing 101 for NIE: Managing an Expanding NIE Program
Trish LoPorto, NIE Manager, Mobile (Ala.) Register
Learn how to grow your NIE numbers with less paperwork and more teachers, and end the year in the black! NIE is serious business... learn how to run your department as a business. Recommended for larger-market newspapers. |
WEDNESDAY, MAY 18, 2:15 PM |
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15 Session 6: NIE on the S.L.Y. – State standards, Local content, Your newspaper
Jean House, NIE Coordinator, The News & Observer, Raleigh, N.C.
John Millett, NIE Coordinator, The Chronicle Herald, Halifax, Nova Scotia
Andrew Nicholson, Consultant and Chair of the Canadian NIE Association
The best NIE programs use local, interesting content to attract students to the daily newspaper and educate them while followingstate/provincial standards. These three NIE veterans will show thebest examples of these partnerships and give practical ideas to make them work for your NIE program. Get there early... this is a standing-room-only breakout every year! |
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16 Session 7: Oh, What a Tantalizing, Tangled Web We Weave!
Shane Frost, Circulation Sales Mgr/NIE Coordinator, The Truth, Elkhart, Ind.
Nancy Govoni, NIE Manager, The Daytona Beach (Fla.) News-Journal
“Come into my parlor,” said the spider to the fly... and the restwas history. This hands-on session will explore ways of making your Web site enticing and essential to educators, students and families. It will also cover practical ways of using the Web to expand, enrich and extend the effects of your NIE programs, projects and publications. Use the Web to build your brand, solicit sponsors and find grants! |
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17 Session 9: How Creating a Buzz about Reading in the Newspaper Can Reach a Roar in Your Community
Dawn Kitchell, NIE Director, Missouri Press Association
Chris Stuckenschneider, Columnist, The Washington Missourian
Two years ago, The Washington Missourian created its own “Book Club” in the newspaper. The project has turned into a major community-wide literacy effort. Thanks to the newspaper's BookBuzz project and more than 17 service organizations, $40,000 worth of new children's books are in the schools and libraries. Every book recommended in the NIE feature is within reach of any child in the area. The project has offered young readers the opportunity to meetseveral authors and has the publishing industry buzzing. |
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18 Session 10: NIE in Adult Education
Dana Plewka, Educational Services Manager, Denver Newspaper Agency
Adult education is more than simply removing the bunnies from the worksheets! This session will introduce you to the terms used inadult education and will help you learn why adult education is so different from K-12 classrooms. You will have an opportunity to explore English for Speakers of Other Languages. |
WEDNESDAY, MAY 18, 3:30 PM |
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19 Session 11: Creative Fundraising for Smaller-Market Newspapers
Paula DeLong, NIE Coordinator, Rocky Mount (N.C.) Telegram
Gigi Walter, NIE Coordinator, The Daily Reflector, Greenville, N.C.
Sue Fosson, NIE Fundraiser, The Independent, Ashland, Ky.
This session will create fun and excitement over the possibilities of nontraditional fundraising for smaller-size newspapers. Hear about events to raise the awareness of NIE that involve the continuouscommitment of your community. Every attendee will take away a money-making, community supported idea that they can twist andshape into an event that works for his or her area. Recommended for smaller market newspapers. |
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20 Session 12: Create Your Own NIE Database
John Henning, President,CirruSystem LLC
Tired of tracking your NIE draw in spreadsheets? Attend this session and learn how to create a real database using Microsoft Access, a common and inexpensive desktop tool. Learn database terminology and best practices. See how you can export data into an e-mail or fax program. Everyone who attends this session will receive a free NIE database starter kit that they can begin using immediately. |
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21 Session 14: Help! I Need to Be “Paper Trained”
Kriss Johnson, Educational Outreach Manager, Lexington, (Ky.) Herald-Leader
Local teachers will feel such a connection to you and your program that they won’t be able to imagine teaching without your newspaper! We will discuss everything from teacher workshops to classroom presentations, newsletters, curriculum materials, contests and more! What do teachers like? What will make your teachers say “WOW!” Attendees just might “win” one of the bribes – we mean gifts – that Kriss gives her teachers! |
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22 Session 15: Write It Right
Judy Deiwert, Education Specialist, Partnership for Young Readers,Indianapolis Star
Know the answer to these two questions? 1. What do all those numbers and letters mean in the academic standards? 2. How do you create NIE materials based on the academic standards? If not, come to Write It Right, and you too can become a standards “expert.” Not a teacher?…no sweat, you can do it. We will take a look at where to get the information you need and what to do with it when you have it. |
THURSDAY, MAY 19, 10:45 AM |
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23 Session 16: Building a Successful NIE Program
Alice Dollar, NIE Manager, Knoxville (Tenn.) Sentinel
Sheila Reed, NIE Director, Pensacola (Fla.) News Journal
Gay Sherman Smith, NIE Manager, Pensacola (Fla.) News Journal
Always wondering where you're gong to get your next dollar and increase teacher participation?Lookin'for some NIE R-E-S-P-E-C-T?…Just a little bit. What you want, we've got! We'll teach you howto build a solid NIE program that takes care of itself. Build anhonest, educational program with a strategic plan, designed to respond to the needs of your school districts and the funding and recognition you need are not far behind. Great session for beginners and veterans alike! |
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24 Session 17: Put It in Black and White So It Can Be READ All Over!
Whether your NIE program is offering a great serial story or needs money, let your entire circulation know about it. Then they can tell a friend who will tell a friend…and on it goes. Learn how to design and manage in-paper promotions. Learn the steps needed to developa house ad from start to finish. |
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25 Session 18: Newspapers – The Ultimate Informational Text!
Dr. Sherrye Dee Garrett, Texas A&M University, Corpus Christi
The newest buzzword in education is “informational text”—which includes nonfiction and expository texts. Statemandated tests are heavily weighted toward nonfiction. This session will provideyou with talking points about the newspaper as information text and selling points to show teachers how using the newspaper can helpimprove students' performance on state tests. If you talk to teachers, you need this workshop! |
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26 Session 19: Keep PAID Circulation as Part of Your NIE Base!
Angie Clark , NIE Manager, St. Louis Post-Dispatch
Although paying for NIE newspapers may seem like a thing of the past, there are still newspapers out there maintaining a strong paid base. How can you get educators and schools in your market tobuy classroom sets of newspapers through NIE? Attend this session to find out the secrets of making the sell and some best practices and tactics that have paid off for NIE programs. Be able to convinceadministrators and teachers that your newspaper is worth far more than the NIE rate they will pay! |
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27 Session 20: Move Over, Robinson Crusoe –Newspaper Journaling in the 21st Century
Marti McNamee and Skye Hullinger, NIE Coordinators and Certified Teachers, The Daily Sentinel, Grand Junction, Colo.
Lost on a desert island with no place to go? Trying to persuade the USS Classroom Teacher to pick up you and your newspaper? (No child will be thrown overboard and left behind.) What tool, if onehad to choose just one, would suffice for surviving the standards-based classroom? Teachers are looking for effective but quick and easy ways to teach the standards that engage students. A broaderview of newspaper journaling can fill that need! Expand the treasure chest of ideas for using newspaper journaling for student drivenlearning. Ideas and examples will be provided to present to yourteachers. |
THURSDAY, MAY 19, 2:30 PM |
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28 Session 21: Pill Bugs, Broadway Series and HockeyPucks –Writing In-Paper Content with Partners.
Lisa Reuter, NIE Manager, The Columbus (Ohio) Dispatch
Juliann Breeding, Senior NIE Coordinator, The Columbus (Ohio) Dispatch
Anna McCartney, NIE and Literacy Projects Coordinator, Erie (Pa.)Times-News
Would you like to create an NIE program that actually reaches its goal of actively involving teachers, students, parents and the entire community while finding the funds to run it? Partnering with bothprofit and nonprofit organizations can be the key! Others are willing to help you prepare material, write curriculum, even do some design work. Come and learn how working with partners can benefit your program! |
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29 Session 22: A Panel of Pros: Expanding Your NIE Program through Home Delivery and Summer Reading Programs
Nancy Govoni, NIE Manager, The Daytona Beach (Fla.) News-Journal
Diane Ackerman, NIE Coordinator, Daily Herald, Arlington Heights, Ill.
There are many ways to expand your NIE program but we will explore two of the newest - NIE Home Delivered and Summer Reading Programs. Learn how these programs can meet ABCguidelines and keep families using your newspaper throughout theyear. |
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30 Session 23: Political Cartoons
Leannah Leslie, NIE Coordinator, The Independent, Ashland, Ky.
Mike Peterson, Educational Services Director, The Post-Star, Glens Falls, N.Y.
Two NIE veterans, two different but effective approaches to using editorial cartoons with students. Mike Peterson's presentation combines humor and high school sociology in helping kids understand that political cartoons aren't mysterious or hard to decode, and how to respond critically to them as you might a play, novel or speech.LeannahLeslie's approach touches on many of the same artists and commentators, but is more interactive and ends with students producing their own cartoons. Come see these two approaches and craft your own way of explaining this important way in which newspaper content informs social studies. |
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31 Session 24: Engaging Young People in Your Teen Section
Robin F. Garrett, NIE Representative, The Roanoke (Va.) Times
Laurie James, NIE Coordinator/ Youth Editor, The Evening Sun, Hanover, Pa.
A teen section is the perfect way to engage your high school students in your newspaper. If your newspaper has a teen section and you know nothing about it but the name, this session is for you! Find out how to break through the barrier between NIE and news, how togain net paid using your teen section, how to make your teen section a valuable teaching tool and how to make your newspaper's youth editor absolutely love you! Encouraging teen writers is the bestway to build future readership. |
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32 Session 25: Newspapers Link to Health Education
Sandra Cook, North Carolina Press Foundation, NIE
Bonnie McKnight, Herald-Sun, Durham, N.C. Carole Ireland, Winston-Salem (N.C.) Journal
Anita Stack, The News & Observer, Raleigh, N.C.
What can be done to support schools trying to raise awareness about health issues and encourage and reward students for making better choices about their health? How can health issues be addressed while developing literacy skills? Learn about the ways North Carolinanewspapers have worked with sponsors and health professionals and organizations to develop programs and materials for distributionthrough newspapers and directly to schools. Sample activities froma Literacy 'N Health curriculum, written around state standards that are aligned with national standards. Review materials and programs. |
THURSDAY, MAY 19, 3:45 PM |
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33 Session 26: Expanding Your Fundraising Horizons with Sponsorships that Bring in Big Money!
Krist Hurst, NIE Sponsorship Manager, St. Louis Post-Dispatch
Would a $50,000 sponsorship from a nationally recognized companyhelp your NIE program? What about partnerships that actually provide VALUABLE curriculum for your educators? With thelandscape of NIE constantly changing and many programs graduallymoving from paid to sponsored, this session will expand your sponsorship horizons. Learn how several large donations can minimize your effort and maximize your success. Recommended for larger NIE programs. |
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34 Session 27: Don't Wing It! Here Are Simple Steps to Strategic Planning
Mary Miller, State NIE Coordinator, New York Newspaper Publishers Association, Albany
If you feel as though you are barely one step ahead (or two steps behind) and are sometimes completely surprised by what is happening with your NIE program, this is the session for you! Stopwingin'it and find steps anyone can take to start strategically planning for success. |
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35 Session 28: Navigating Small-Market NIE Programs
Dana Kinney, NIE Coordinator, The Daily News, Greenville, Mich.
Vicky Whiting, NIE Consultant, Freedom Newspapers
This is a seriously funny look at operating an NIE program in small-town/rural America—a session meant for those coordinators who are still trying to find their sea legs or for those who are lookingfor some out-of-the-box ideas to promote their NIE programs in their small markets. Warning: Audience participation a must! |
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36 Session 29: But My Kids Can't Read! Reaching Out to Teachers of Pre-K to 3rd Grade
Juliann Breeding, Senior NIE Coordinator, The Columbus (Ohio) Dispatch
Leanna Boerger, NIE Coordinator, The Columbus (Ohio) Dispatch
So, your newspaper is in many of your 4-12 classrooms. How do you do in the primary grades? Do you need help convincing K to 3rd grade teachers that the newspaper is a viable resource for theirstudents, too? Open up this often-forgotten market. Learn how to give workshops, use cross-curricular activities that are aligned withthe content standards and how to write your own curriculum pieces and in-paper features. It is all designed especially for teachers of pre-and emerging readers. |
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37 Session 30: Are We Getting It Right?
Michael Fern, Circulation Director, Bangor (Maine) Daily News
In today's educational environment, are we truly doing the things that teachers, educators, students and administrators want from a third-party institution? Do we know today's students? If not, how can we meet their needs? Based on both national and local research, this session will help you tailor your program to truly fit the needs of today's educators. |
POSTCONFERENCE |
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38 Free In-Depth ABC Training
Ever wish you could get some real training in how the ABC rules affect your NIE program? Confused about new rules? Want more than just the basics! Plan to spend a few extra hours and you will get all your questions answered!
As a bonus, we are offering a FREE, in-depth ABC training session. ABC's Jeff Walsh will present an overview session. This session will provide you with the basic information you need to get started…but it will leave you wanting more!
Through special arrangements with ABC, we are able to offer an in-depth training course to cover all the fine points of ABC regulations and any new or proposed changes. This bonus offer will give you more than three hours of ABC training on Friday. That is what you really need to run a program that has no audit worries!
You cannot afford to miss this. We all know that ABC is being very careful with audits following some of the revelations about circulation irregularities this last year. When you face your next audit, don't lose significant amounts of circulation because you did not really understand the rules. This FREE session could save your newspaper thousands of copies on its next audit! | The presentations require Microsoft Windows Media Player. To obtain a copy of the player application, follow the link below:   |
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New from NIE
High School Journalism Matters
The latest study from the NAA Foundation shows a positive link between high school journalism and academic achievement. Click here for the executive summary.
NIE Getting Started
A 125 page manual for creating or strengthening a NIE program. Tips, templates, suggestion and advice from those who have done it before.
  Newspaper in Education
Workshop Workbook
This 99 page book will give you all the tools you need to conduct popular and successful NIE workshops.
NIE Resources
Story Toolbox
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