Chairwoman's View: Selling the Whole Package
"I am moving millions of dollars online, and I never thought of newspapers." That's a quote from one of our industry's major advertisers about newspapers' Web sites, and that single sentence said it all...
Also in the September 2007 issue...
FEATURES
Cover Story:
Connecting Local Retailers and Readers
Back on Track: Recapturing Auto Dealers' Dollars
Mid-Year Forecast: Advertising Aftershocks
Hitting the Target
DEPARTMENTS
Digital Edge: Align Your Resources Strategically
Trends & Numbers: Unraveling Engagement and Brand Building
TechNews: Single Carrier Force
Nominate your colleagues for PRESSTIME's 2008 Innovative Operations Awards.
Previously called the Best Practices Awards, the honor has been given for
the past 12 years for a new idea, method or device that improves newspaper
quality, efficiency and/or timeliness.
Winning ideas have included such homegrown solutions as a comprehensive
production database, a tutorial kit for advertisers, an adapted labeler tip
that makes placing oversized labels on newspapers easier, and an open-source
interactive light board to keep track of employees’ comings and goings. To
see last year’s winners, click here.
The deadline for entries is Oct. 26. All winners receive a commemorative
award and coverage in PRESSTIME magazine.